However, we noticed a big drop-off of users in the funnel between the “Thank you” page and opening the app. When the buyer installs the app that order is automatically imported and the buyer is kept up to date about its status without having to ask the seller. The Shop app helps users to track all of their packages in one place with ease. The invocation URL is passed on to the App Clip which enables you to provide a contextual experience for the user. After the invocation is made, iOS displays a prompt asking the user to open the App Clip, meanwhile the binary of the App Clip is downloaded in the background that causes it to launch instantly. An invocation means that a user performs an action that opens the App Clip on their phone: scanning a QR code or an NFC tag, clicking a link in the Messages app, or tapping a Smart App Banner on a webpage. For comparison, the iOS Shop app is 51MB.Īn App Clip can’t be downloaded from the App Store-it can only be “invoked”. What’s an App Clip?Īpp Clips are a miniature version of an app that’s meant to be lightweight and downloadable “on the go.” To provide a smooth download experience, the App Clip can’t exceed 10MB in size. Something that, to our knowledge, has never been done at this scale before.īeing the first to build an App Clip in React Native that was going to be surfaced to millions of users each day proved to be a challenging task. To make things even more interesting, we wanted to build it in React Native.
One of the key features, and restrictions, for an App Clip is the size limitation. Being able to instantly show users the power of the Shop app, without having to download it from the App Store and go through the onboarding was something we thought could have a huge growth potential. Due to the App Clip design, being a lightweight version of an app that you can download on the fly, we wanted to investigate what it could mean for us. When the App Clip was introduced in iOS 14, we immediately realized that it was something that could be a big opportunity for the Shop app.
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